Calculate ROI of Online Reputation Management
The latest research suggests that businesses risk losing 22% of business when potential customers find one negative article on the first page of your search results. That number increases to 44% lost business with two negative articles, 59% with three negative articles, and 70% with three negative articles.
Estimating Lost Revenue
Negative reviews on any platform can seriously impact revenue. According to a Harvard Business School study, every one star increase in a restaurant's Yelp rating means a 5-9% increase in revenue. And 92% of people hesitate to do business with companies with less than four out of five stars.
Estimating Potential Earned Revenue
Sales reps who use social media as part of their sales techniques outsell 78 percent of their peers. And it's the same reason marketers who prioritize blogging are 13 times more likely to enjoy positive ROI. By getting useful content in front of potential clients, you're able to broaden your sales funnel and fill up your pipeline.
Now we have all the information we need to generate a brief report for you business.